Quick answer: This is the rare comparison where both tools bill the same way — by emails sent, with unlimited contacts — so raw cost is close. Brevo is a mature, low-cost all-in-one with an unusually good track record on price. Bluey Email wins when you want every feature on every plan: landing pages, A/B testing, unlimited automation, a built-in CRM, and live support included rather than gated to a higher tier. On Brevo, landing pages, advanced automation, and phone/chat support only unlock on the Business plan ($18+/mo), and reviewers flag Brevo’s expensive multi-user access as a weak spot (EmailTooltester). Full disclosure: Bluey is my own product — held to the same yardstick, and I’ll say plainly where Brevo wins.
Most of my comparisons pit send-based pricing against per-contact pricing. Not this one. Brevo (formerly Sendinblue) and Bluey both charge for email you actually send and give you unlimited contacts — so the decision comes down to what is included, not just the headline number.
The 30-second verdict
- Choose Brevo if you want a battle-tested, low-cost all-in-one with mature SMS and WhatsApp, and you don’t mind stepping up to its Business plan for landing pages and richer automation.
- Choose Bluey if you want the same send-based economics but with every feature on every plan — landing pages, unlimited automation, a built-in CRM, and support without a per-user surcharge.
Pricing: same model, different what-is-included line
Both platforms bill by send volume, not by list size. Brevo’s paid plans start from as little as $9/mo, and its Starter tier scales to about 20,000 emails/month for $29 — while every paid plan includes unlimited contacts (EmailTooltester). Brevo has also earned goodwill on price: EmailTooltester’s Inka Wibowo and Charlotte Evans note that Brevo has actually decreased their prices more than once and added extra email volume to its entry plan — something almost no vendor does.
Bluey’s send-based pricing (verified 2026): Free (500 contacts/500 sends), Spark from $7/mo (~$14 at 10,000 sends), Grow $30/mo (unlimited contacts, ~50,000 sends; scales to $84 at 250k and $180 at 1M sends), Business $300/mo. At 10,000 emails a month, both tools land in a similar low range — roughly $9–$19 on Brevo Starter versus ~$14 on Bluey Spark. The difference isn’t the price; it’s what you get for it.
Gated vs included
On Brevo, several things you might expect on a cheap plan only unlock higher up. The landing page builder, A/B testing, unlimited automation, and phone/chat support live on the Business plan (from $18/mo), and automation on lower tiers is capped to a limited number of contacts. Reviewers list expensive multi-user access among Brevo’s documented downsides (EmailTooltester). Bluey’s approach is the opposite: automations, A/B testing, landing pages, the built-in CRM, and AI features are on every plan, and adding teammates doesn’t trigger a surcharge.
Where Brevo genuinely wins
- Maturity and scale — around since 2012 (as Sendinblue) and used by hundreds of thousands of businesses.
- SMS and WhatsApp depth — more established multichannel messaging than Bluey.
- A genuinely good free tier — 300 emails/day with unlimited contacts.
- Track record on price — a vendor that has lowered prices earns trust.
If mature multichannel messaging or a long operating history matters most, Brevo is a reasonable keep. See the best email marketing software of 2026 for the wider field.
Where Bluey wins
- Every feature on every plan — no climbing tiers for landing pages, automation, or support.
- No multi-user upcharge.
- Built-in CRM and landing pages included, plus marketing and transactional email on one bill.
- Predictable, flat send-based cost with the same unlimited-contacts model.
Feature comparison at a glance
| Feature | Bluey Email | Brevo |
|---|---|---|
| Pricing model | Per send (unlimited contacts) | Per send (unlimited contacts) |
| Free plan | Yes (500/500) | Yes (300 emails/day) |
| Landing pages | Yes (all plans) | Business plan only |
| Unlimited automation | Yes (all plans) | Business plan only |
| Live chat / phone support | Included | Business plan only |
| Multi-user access | No surcharge | Flagged as expensive |
| SMS / WhatsApp | SMS | SMS + WhatsApp (more mature) |
What reviewers actually say
EmailTooltester rates Brevo highly on value — its summary calls Brevo one of the cheapest newsletter tools available. But the same team is candid about the catch: reviewers Inka Wibowo and Charlotte Evans list expensive multi-user access as a con, and note that landing pages and advanced automation sit behind the Business plan (EmailTooltester). That is the exact gap Bluey closes. If Brevo’s tier-gating is your sticking point, the wider set of options lives in Brevo alternatives.
Frequently asked questions
Is Bluey cheaper than Brevo? At the same send volume they’re close, because both bill by email sent. Bluey’s edge is that landing pages, automation, and support are included on every plan rather than gated to Brevo’s Business tier.
Do both offer unlimited contacts? Yes — both bill by emails sent, so storing contacts is free on both.
Does Brevo have live chat support? Only on higher plans; reviews flag limited support access and expensive multi-user seats as downsides.
Can I switch from Brevo to Bluey? Yes — export contacts and rebuild your core automations. The economics are similar; the gain is having every feature on every plan.
The verdict
Brevo is a mature, low-cost, send-based all-in-one with a genuinely good track record on price — keep it if its SMS/WhatsApp depth or long history matters most. If you want that same send-based model but with every feature on every plan and no multi-user upcharge, Bluey Email is the more complete package. New to the basics? Start with the complete email marketing guide; comparing the whole field? See Best Email Marketing Software in 2026 and Bluey vs Mailchimp.
— Shivam