Bluey Email: What We Do, What We Don’t, and What the Internet Gets Wrong

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CASL Explained: Canada’s Anti-Spam Law and Email Rules (2026)

August 4, 2026

CASL is Canada's Anti-Spam Legislation. Before sending commercial email to Canadians you must obtain consent, identify yourself, and provide a working unsubscribe. It is opt-in (stricter than CAN-SPAM), and penalties reach $1M per violation for individuals and $10M for businesses. A plain-English, CRTC-sourced guide.

What Is a Complaint Rate in Email? Thresholds and Fixes (2026)

August 4, 2026

Your complaint rate is the share of delivered emails recipients mark as spam. Google's bulk-sender guidelines say keep it below 0.3% and ideally below 0.1%. Here's how it's calculated, why it matters most for deliverability, and how to lower it.

Sender Score Explained: What It Is and How to Improve It (2026)

August 4, 2026

Sender Score is Validity's free 0-100 reputation rating for your sending IP, operating like a credit score. It reflects complaints, invalid addresses, spam-trap hits, blocklists and volume. Here's how it's calculated, why it doesn't equal deliverability, and how to improve it.

Email Preview Text: Length, Best Practices and Examples (2026)

August 4, 2026

Preview text (the preheader) is the snippet shown next to your subject line in the inbox. Front-load the essentials in the first 40-50 characters for mobile, and write it as an extension of the subject line, not a repeat. A Campaign Monitor-sourced guide with length limits by inbox.

Cold Email vs Email Marketing: The Difference That Matters (2026)

August 4, 2026

Cold email goes to people who never gave consent (prospecting); email marketing goes to subscribers who opted in (nurturing). The core difference is consent, and it drives everything from tools to legality under CAN-SPAM, GDPR and CASL. An EmailOctopus-sourced guide.

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