Quick answer: A schema markup generator builds the JSON-LD structured-data code that helps Google understand your page and show rich results. Pick a schema type below (Article, Organization, Local Business, Product or FAQ), fill in the fields, and copy the generated
<script type="application/ld+json"> block into the <head> of your page.Schema markup (JSON-LD) generator
Fill in the fields to generate your schema.
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How the schema generator works
Structured data is a block of JSON-LD that describes your page in a vocabulary search engines understand (schema.org). This tool assembles a valid JSON-LD object for the type you choose and only includes the fields you fill in, so you never ship empty properties. Paste the generated <script> block into the <head> of your page, then confirm it with Google’s Rich Results Test. Article, Product, Local Business and FAQ markup can all qualify your page for enhanced search appearances.
Frequently asked questions
Where do I put the JSON-LD code?Inside the <head> section of your page is recommended, but Google also reads valid JSON-LD placed in the <body>. One script block per schema type.
Does schema markup guarantee rich results?No. Valid markup makes your page eligible for rich results, but Google decides when to show them. Correct, non-spammy markup that matches visible content is what helps.
Is JSON-LD better than microdata?Yes, Google recommends JSON-LD because it sits in one block and does not clutter your HTML, making it easier to maintain than inline microdata.
Is this schema generator free?Yes, completely free and private — everything runs in your browser and nothing is sent anywhere.
Keep exploring
Related tools: SERP snippet preview, Heading structure checker and Meta length checker.