How to Budget for Email Marketing (2026): The 1 Calculation
October 27, 2026
Budget for email on send-based pricing with one calculation, then plan for peak months and the costs that sit outside the plan price.
Lifecycle Email Playbook (2026): 5 Moments, a Flow for Each
October 27, 2026
The five lifecycle moments and the flow for each, the order to build them by business model, and the exit rules that stop flows colliding.
How to Migrate from SendGrid: A Developer’s Checklist (2026)
September 9, 2026
A migration checklist for moving off SendGrid — API and SMTP cutover, suppression sync, authentication, and why transactional migrations need parallel running.
How to Migrate from Constant Contact (2026): A Practical Guide
September 9, 2026
A step-by-step Constant Contact migration guide — what moves, what must be rebuilt, and why the Premium-only custom automation gate pushes people to switch.
How to Migrate from Klaviyo Without Losing Deliverability (2026)
September 9, 2026
A step-by-step Klaviyo migration guide — what moves, what must be rebuilt, and why per-profile billing pushes ecommerce teams to look elsewhere.
How to Migrate from Mailchimp Without Wrecking Your Deliverability (2026)
September 9, 2026
A step-by-step Mailchimp migration guide — what moves, what must be rebuilt, the suppression-list mistake that damages sender reputation, and how long it really takes.
SendGrid Pricing Explained: Plans, Overage Rates and Real Cost (2026)
September 9, 2026
SendGrid pricing explained — Essentials from $19.95, Pro from $89.95, and the published overage rates that cost roughly three times the in-plan rate at entry tiers.
Email API Pricing Compared: What Transactional Email Actually Costs (2026)
September 8, 2026
Transactional email API pricing compared by cost per thousand emails — the only comparable metric — plus the exact volume where Essentials and Pro cross over.
ActiveCampaign Pricing Explained: What You Actually Pay in 2026
September 4, 2026
ActiveCampaign pricing explained — the 5-actions-per-automation cap on Starter, single-user limits on two tiers, and the eight things that are add-ons rather than included.
Constant Contact Pricing Explained: What You Actually Pay in 2026
September 4, 2026
Constant Contact pricing explained — the 10x/12x/24x send multiples, the published $0.002 overage rate, phone support on every plan, and the automation-template gate that pushes accounts to Premium.