Quick answer: A UTM builder creates a campaign URL by adding five tracking tags — source, medium, campaign, term and content — to your web address. Paste your page URL, fill in at least source, medium and campaign, then copy the generated link so Google Analytics can attribute the traffic to that exact campaign.
UTM campaign URL builder
The page you are driving traffic to.
utm_source — where the traffic comes from.
utm_medium — marketing channel.
utm_campaign — the promotion.
utm_term — paid keywords (optional).
utm_content — A/B variant (optional).
UTMs are case-sensitive — mixing case splits your reports.
Fill in the required fields to generate your URL.
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How the UTM builder works
UTM parameters are five tags Google Analytics reads to tell you exactly which campaign, channel and creative sent each visitor. This tool URL-encodes your inputs and appends them as a query string. If your page already has a query string, it appends with an ampersand instead of a question mark. Source, medium and campaign are required by convention; term and content are optional. Keeping everything lowercase matters because “Email” and “email” register as two different sources in your reports.
Frequently asked questions
What are the five UTM parameters?utm_source (where), utm_medium (channel), utm_campaign (the promotion), utm_term (paid keyword) and utm_content (which link or creative). The first three are the standard minimum.
Are UTM tags case-sensitive?Yes. Google Analytics treats “Facebook” and “facebook” as separate sources, so pick a lowercase convention and stick to it — this tool can force lowercase for you.
Do UTM parameters hurt SEO?No. UTMs track campaign traffic (email, ads, social), not organic search. Use canonical tags on the destination page and you are fine — but do not add UTMs to internal links.
Is this UTM builder free?Yes, completely free and private — everything runs in your browser and no data is sent anywhere.